Clik here to view.
Guest Post: Analyzing Social TV and the Second Screen
The following is a guest post from digital account executive Justin Tsang (@justinjtsang). The Social TV movement has arrived. And it’s here to stay. Don’t believe me? Well tune into your favorite...
View ArticleClik here to view.
Social Media Strategy Showdown: Barack Obama vs. Mitt Romney
Well, well here we are again. Labor Day came and went before we knew it. The air is turning a bit more crisp, the leaves are deciding to alter their appearance, the RNC and DNC have had their...
View ArticleClik here to view.
3 Reasons Why SEO is Critical to Healthcare Marketing
It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top...
View ArticleClik here to view.
Facebook Is Your New Digital Billboard
“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for...
View ArticleClik here to view.
People You Should Know: Lucas Anderson
It’s been awhile on this series but I’m beyond stoked to feature one of newest colleagues, Lucas Anderson, as the latest profile feature for People You Should Know. You can also catch Lucas @ldavj. As...
View ArticleClik here to view.
Your Roadmap to Creating Great Social Content
So, you’ve been tapped to write a content plan for your client or brand. On the surface, it seems like a pretty straightforward task. I mean, how difficult can it be to plan out a few tweets or posts...
View ArticleClik here to view.
The Challenge of Authenticity With Branded Content
In a recent post, my colleague @justinjtsang smartly outlined the important balance point between branded vs. common interest social content within a brand’s content marketing strategy. The key to...
View ArticleClik here to view.
3 Key Requirements for Successful Long-Form Content
Over the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately....
View ArticleClik here to view.
The Most Important Content Marketing Step
Content. Overload. We’re there. The data speaks for itself and the numbers will only increase. The quantity of content being created on a daily basis is mind-numbing. 684,478 Facebook shares. 571 new...
View ArticleClik here to view.
What the “Digital Strategist” Role Means in 2013
It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting...
View ArticleClik here to view.
5 Key Lessons for Becoming a Stellar Brand Publisher
You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally...
View ArticleClik here to view.
This Is An Engaging Instagram Video
We knew at the beginning of the year that short-form video would evolve as a key social trend. Vine ignited us into a whirlwind of 6-second creativity and now brands and artists alike are exploring fun...
View ArticleClik here to view.
The Critical Gut Check for Your Search and Social Strategy
Write the following down and tape it next to your desk: Search = DO Social = BROWSE Are there points for crossover? Absolutely. But it’s not a 1:1 complete intersection at this juncture. What I’m...
View ArticleClik here to view.
Content Marketing Insights from Four Big Brands [VIDEO]
Great video providing some key insights from GE, Intel, BMW and Goldman Sachs. Reinforcement of key trends around paid media and beyond from the folks behind great content marketing efforts and brand...
View ArticleClik here to view.
How Facebook Needs to Address the Reach Reality with Nonprofits
There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In...
View Article